WHAT IS NORMAL?
We’re all different, and we all need a helping hand in some way or other.
In the past, individual groups of people have been misrepresented because their unique features are more pronounced. Thankfully, attitudes have changed.
It is important now to establish all people as ‘normal’ from a young age so that they are seen for who they are, accommodated for without question or stigma, and not seen only for their disability and excluded as a result.
THIS IS WHAT ‘EDDIE & FRIENDS’ THIRD EPISODE TACKLES
The episode centres on the new wheelchair-bound character, Tammi Tortoise (played by 11-time gold medalist, Baroness Tanni Grey-Thompson). The episode shows how Tammi can be nervous about her chair and how she needs a bit of extra accommodation, but also shows how she is just as able as the other characters through her becoming rather good at football. Presenting disability in this way shows that Tammi is just as talented and able as everyone else, but at times needs a bit of extra help and as long as that help is provided she is just like everyone else.
IT’S IMPORTANT THAT THIS MESSAGE IS ABSORBED BY CHILDREN AT A YOUNG AGE
Speaking about Eddie & Friends on ITV news, Steve Brown (Captain of the Paralympic GB wheelchair rugby team), mentioned that his nephews “see (his) wheelchair as something quite normal,” because they have experienced it as part of their everyday lives. It’s this level of acceptance and understanding that Eddie & Friends aims to achieve for all children.
THE ANIMATED FILMS AND ACCOMPANYING EDUCATION PACKS PRESENT THIS MATERIAL IN A UNIQUE WAY
Presenting the issue in an animated format, with characters similar to those children would watch on TV in their free time, they are more likely to engage with the content and therefore remember the message.
EDDIE & FRIENDS MAKES THIS SUBJECT ACCESSIBLE AND ACTIVELY PROMOTES DISCUSSION
When asked if the series has been helpful in tackling these issues with both pupils and parents, Staplehurst under 5’s Playgroup said “Yes, especially Disability. One child has Cerebral Palsy; small discussion groups have helped understanding.” Eddie & Friends is the tool that generates those important discussions and will lead to greater understanding for those who need support.
If you have an important message to communicate, animation can be the perfect way to deliver it…so give MIC a call today on 0118 328 2454 or email us at email@example.com.